![]() ![]() ![]() The main activity of a company is to transforms ideas into products, measure how their customers respond and then choose whether to pivot or persevere. The lean startup principles are based on the « Build-Measure-Learn » loop. This knowledge can be scientifically validated, it is called validated learning. Startups does not exists to make stuff or money, their goal is to learn how to build a sustainable business. The book is divided into three main parts :Įntrepreneur is a job that requires a new kind of management. I propose in the following article to quickly summary of the main topics the book is covering. After years of experiences in different startups and as a consultant, Ries has adapted the lean manufacturing techniques originally invented by Toyota to the management of a sustainable company. We are efficients at doing things that are often useless. We are asking people to work on products/projects that doesn’t really matter to the end consumer. ![]() ![]() Its goal is to launch a movement of entrepreneurs inspired by the lean manufacturing techniques.įrom Ries point of view, one of the biggest modern waste is the waste of time. The lean startup is a 284 pages book written by entrepreneur Eric Ries. ![]()
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